We shall as well need to the insurance for our business and also carry out other social responsibilities like corporate social responsibility, being environmentally friendly, and ensuring cleanliness of Mbarara town. We have as well carried out cash flow estimates to ensure that our business does not run out of cash. Our startup capital has been allocated to what we intend to start our business with that is renting building for two months, buying machines for mixing the inputs, Machines, leasing van, buying furniture and fittings, massage equipment, cloths and uniforms and other necessary things to start with including the employee salaries for the first two months.
This plan will be effective on 1st January and that is when my business will begin in Mbarara Easy View Arcade. Name of the business Briox Cosmetics Enterprise 1.
Produce the following products Briox Cosmetics Enterprise will provide different kinds of cosmetic products ranging from body lotion to hair relaxers with potentials of using local fruits, both rare and common fruits as key primary ingredients in the production of body oils and lotions. This will be intended to improve the general skin health as well as boosting the beauty skin of our clients especially ladies. Among the fruits we will use to extract include grapes, Chew cumber, palm fruits, avocadoes, lemons, oranges, among others to produce body lotions that moisturizes and smoothens the skin for healthy attractive look of the boy and hair.
Our business will also provide moisturizing creams, body lotions, hair lotions of various types and varieties to our esteemed customers. Our product will be offered to the young, the youth and the old, who will need to improve their general health and skin beauty.
Provide the following services We will also offer the cosmetic products to our esteemed customers while providing consultancy advise inform of skills for mixing and using the oils for their own benefit We will provide free consultancy services about lotion use, making and maintenance and caring for the skin especially mostly by the ladies and young girls who our major customers and advise them on maintaining a healthy balanced diet which include fruits and vegetables.
The customers will be Other businesses that deal in cosmetics, retail shops, supermarkets all over the country, in foreign countries in East Africa like Kenya, Rwanda, Tanzania, and Burundi and other customers will be buying from our company directly and from our mobile distributors and they will be both the young children, men and mostly women. The business will sell in the following way Distribute to our national and international distribution centers, supermarkets, retail outlets, our agents all over the countries in East African regions and some customers will buy directly from our company main outlet in Mbarara.
The business will satisfy the following needs of the customers Briox cosmetics will offer reliable cosmetics, lotions, and jerrys intended to improve the general skin health as well as boosting the beauty skin of our clients especially ladies, skin treatment, cure skin rashes, and ensure all time beauty of our clients.
The industry has shown a great interest for investment. The industry has earned great reputation due to the increased differences in customer requirements like skin colors, hair styles by different hair cosmetics and customer general beauty.
Evaluate my business idea Number of strength………………………………………………09 Number of weaknesses…………………………………………. Yes No Number of opportunities…………………………………………. Yes No I therefore decide to continue with my business idea since there are more strength and opportunities than the weaknesses and threats. Mission statement It will be, dedicated at improving the skin health and body look and appearance of our client.
Objectives The Enterprise is dedicated to achieving maximum customer satisfaction at the lowest possible cost and therefore has the following objectives. Communication strategy One of the most important aspects of a successful launch is a positive publicity for our cosmetics products. We will develop awareness campaigns to promote our product through several avenues.
Our management team will fiercely have pursued positive perception through societal endorsement promoting the benefits of our product by actively seeking local news and media coverage to help on awareness. Competitive strategy Position of the business in the heart of Mbarara and the whole of Uganda and also being near the high market area makes the product easily accessible by our customers. An aggressive advertising campaign will be undertaken so that we create much awareness of our product than our competitors through our highly skilled management team and employees that will be highly in contact with our customers.
Marketing strategy Briox Cosmetics Enterprises plans to communicate through outdoor advertising and television advertising to generate sales. This will be spearheaded by our marketing team to manage the marketing campaign. The key message associated with our products is high quality beautifying cosmetics and skin care.
Provision of favorable working conditions to maintain a high degree of personal development and satisfaction of both employees and employers and ensuring that our employees are constantly trained where need arises.
Supplier relationship strategy. Briox Cosmetics Enterprises will ensure a close working relationship with our suppliers and where necessary undertake supplier development programmes that is providing improved varieties of agricultural inputs for example grapes, Chew cumber, palm fruits, avocadoes and lemons and tools that will ensure constant supply of our core inputs.
This will be achieved through market research on our customers, competitors, competitor suppliers, their products and their pricing. Does not always have Must be available in time and knowledge of the latest in recognizable supermarkets products and shopping malls Inconsistent supply and so shortages in the market Lemon body lotion Students Wide range of differently High prices and limited colored and flavored lotions varieties not consistently offered at relatively low prices.
Different sizes and shapes. Low quality and unattractive colours and shapes. Avocadoes body Tourists High quality products availed Low quality lotions with less cream smoother in recognized shopping centers moisturizing content and malls High level of skin moisturizing and smoothening.
Hair glow Retailers Reliable supply at the right Delays in supply and un time and place in right coordinated supply chain and quantities. PRODUCT PLAN We will specialize majorly in cosmetic products and manufacturing of locally made cosmetic products to treat the skin illness such as fungal diseases using locally produced vegetables and fruits as ingredients in the manufacture of these cosmetics We will offer free consultancy services to our clients, free cold water, and warm water for washing our hands.
We will employ people who are easily accessible, customer oriented, efficient and effective. We will provide customized services like skin therapy and hair dressing to our most esteemed customers during the weekends when we are not very busy so as to meet their demands and needs by being agile.
I have studied the prices of Baby Face Organic who are my major competitor and I think that selling at lower prices will be one of the most important ways of competing them.
A low price is important especially for students, market vendors and retailers. I know that customers are willing to pay for my products in different sizes and shapes. With these prices in mind, I will fill in the price section of the business plan. PRODUCT PRICE FORM Products, services or range of products offered Perfumes 1st Lemon body Hair relaxer Avocadoes body Hair glow class lotion cream cream smoother Costs 4, 4, 3, 4, 4, How much 35, lowest 10,lowest 9,lowest, 21,lowest, 10, lowest, customers are highest highest highest highest highest willing to pay corporate students and market tourists and retailors and employees and low income vendors and corporate employees market vendors tourists.
The location is very good since they a lot of hair dressers in this arcade hence full of women who potential customers for the cosmetic products because they want to look good and. The place is chosen due to a boom of commercial activities, an expected client base from students, tourists, corporate women employees, and the large population is women as compared to men.
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